Cher clothing Company
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Extraordinary temperature from nature
Whenever the cold wind rises and the temperature drops sharply, people can't help but look for a force that can withstand the cold winter. And the rare cashmere from the highland pastures is like the gentle response that nature has given us.
this enjoy the "soft gold" reputation of high-grade fabric fiber, because of the extremely superior thermal insulation performance and unparalleled skin touch by the world's favorite. Whether it is a shawl scarf or a slim coat, as long as you touch its skin, you will deeply remember the delicate warmth that permeates from the inside out.
It not only gives constant protection to the body, but also looks like a gentle hug in the heart, which makes people feel at ease and calm in the cold season.
Rigorous selection results in top quality
The real luxury does not lie in the grandiose appearance, but in the scarcity of the material itself and the high degree of unity of the level of craftsmanship. Not every filament collected from a goat's hair follicle qualifies as top grade cashmere.
from the initial shearing process to the completion of the finished product, the whole process needs to go through dozens of complex processes, screening and polishing layer by layer-manual selection to ensure purity, low-temperature dyeing to retain the original luster, precise weaving to create a tight texture... each step is telling the persistence of the ultimate quality.
Only the best craftsmen can master this ancient technique, so that it finally presents a smooth touch like baby skin and a classic charm that cannot be changed through time and space.
Elegant and versatile fashion items for all seasons
If there is a kind of fabric that can let women show their nobility in their gestures, it must be cashmere. Whether it's used as a jacket lining to add layers of beauty, or made into intimate clothing to bring all-weather comfort, it's always so low-key yet doesn't lose its presence.
A long scarf with rich colors can often shine in the visual focus. A pair of gloves made of pure cashmere is both practical and decorative, making fingertips the best stage to show taste.
With the continuous development and evolution of modern design thinking, today's cashmere is no longer limited to the category of clothing under the traditional definition, and has begun to bloom in the field of bag accessories and even household goods, becoming one of the core elements leading the trend.
Eternal charm beyond the times
Looking back in history, it has been a thousand years since the nomadic peoples in Central Asia first discovered the value of cashmere. However, the spiritual significance of this precious resource is far beyond the material itself, carrying the cultural heritage and aesthetic philosophy handed down from generation to generation.
Once upon a time, members of the royal family wearing cashmere cloaks was regarded as a status symbol; after the transformation of modern society, many international famous brands also used this as inspiration to launch limited series of works.
Despite the changing times, people's pursuit of beauty has never stopped. Now this exclusive treatment, which used to be exclusive to princes and nobles, has entered the homes of ordinary people, offering a unique warm praise only to those who are willing to invest in their self-image and know how to appreciate the real artistic taste.
How to properly maintain your cashmere baby
As a high-grade natural animal protein fiber, cashmere does require more careful care than ordinary textiles to maintain its original style for a long time. Do not use high-temperature ironing tools to handle slight wrinkles during daily wearing, and recommend hang them in a well-ventilated area until they are naturally restored to a flat shape.
for local stains, professional dry cleaning service or mild soap immersion wiping method can be adopted for cleaning operation, avoid rough rubbing to avoid damage to the fiber structure resulting in deformation and shrinkage phenomenon.
during the storage phase, it is recommended to place it in a sealed bag or wardrobe interlayer, and properly put in a dehumidifying agent and an insect-proof ball to ensure a dry and clean storage environment, so that our beloved cashmere items can accompany us through many cold seasons without losing their natural light.